The chart below was published by Glen Mulcahy. You can click on it to go to the interactive version.
As you can see, the chart is actually a breakdown of different application types: Photography / Video Camera Apps, Professional Live Video Streaming, Video Editing / Visual Story Telling, Audio Re / Edit & Podcasting Apps, Professional Live Audio Streaming, Social Video and Social Multicam, Photo Editing / Visual Effects, Mojo 360 Edit | Inject | Effect and lastly Complete Mojo Solutions.
The category where Glen has placed City-Producer is in the “Complete Mojo Solutions.”
1. There are many applications on the market, and on this chart, that are really good. Some camera apps, for example, offer capabilities that City-Producer does not address, e.g. 4K or 24 fps. But, while these may be strong camera apps, it does not mean that they are strong mojo apps. And they surely are not comprehensive. No doubt that is why Glen separates them the way he does.
2. Almost all of the applications on upper portion of the chart address only one segment of the “mojo marketplace.” Some two. Those that attempt to be a complete mojo workflow the way City-Producer does, fall short. I expect this to change because too many people have seen what City-Producer is capable of. But I think that those companies who have already gone after one market, let’s say, film making, that also want to go after mojo because there is significant interest there, may be biting off more than they can chew. City-Producer was developed in the field as a mojo app and has been tested for over two years in a real broadcast environment. It’s not just a question of adding a few features. (The proverb about putting lipstick on a pig comes to mind.)
3. Mobile journalists prefer solutions that allow them to concentrate on story telling, i.e. content creation. Study after study (many posted on this blog) indicate they are not interested in being “tech savvy.” Too many apps, like too many cooks in the kitchen, are not efficient.
4. To be the most effective, a mojo solution needs to provide the tools required to deliver a finished project from the field. Anything that needs tweaking elsewhere, e.g. sending to someplace else for “finishing” adds delays to the process.
5. Neither the quality of the video nor the speed to complete a story should be sacrificed. That is why City-Producer adheres to the necessary and doesn’t confuse the issue with unnecessary “features.” (Can someone please tell me why I want to have sepia news footage that is not the original sepia news footage?)